Covr Pro brings its digital insurance platform to independent financial advisors

By Edlyn Cardoza

Covr Financial Technologies has launched Covr Pro, bringing its digital insurance platform to independent financial advisors. Created for and trusted by 30,000 advisors at leading financial firms, this new offering will give independent financial advisors a simple, digital solution for life, long-term care, linked-benefit, and disability insurance.

“Whether a new or seasoned independent advisor, Covr Pro offers instant access to leading technology and comprehensive support that streamlines insurance transactions and improves client experiences,” said Ron Alexander, Covr President and Chief Innovation Officer. “We’re thrilled that our digital BGA solution is now available to more than 400,000 independent advisors in the U.S. to help grow their insurance businesses.”

Covr Pro, led by Scott Westfall, offers self-directed tools for real-time quotes from the top insurance carriers, 100% drop-ticket for all available products, and end-to-end support from Covr’s team of experts. An innovative subscription model and digital capabilities allow Covr to offer highly competitive commissions, making Covr Pro the choice for independent advisors who want to simplify their insurance practice. Independent advisors can refer clients to Covr Assist for a full-service solution for those not focused on insurance.

“Our mission at Covr is to ensure that as many people and families as possible have access to the best life, LTC, linked-benefit and DI insurance products for their needs,” said Westfall. “Offering our best-in-class digital platform to independent advisors goes a long way in helping us achieve that goal.”

IBS Intelligence had reported that Covr Financial Technologies, a digital life insurance company, had announced partnering with The Financial Architect Partners (FinArch), a subsidiary of NFP, to bring a holistic, technology-driven solution to financial institutions for life insurance.