Nymbus partners with Segmint to empower FIs with actionable data for driving innovation and growth

By Pavithra R

Nymbus, a leading provider of banking technology solutions, has announced partnering with data and analytics company Segmint to enrich Nymbus’ customer-based transaction data across its entire suite of banking products and services.

Segmint empowers financial institutions and financial technology providers to easily understand and leverage data, interact with customers, and measure results. Its Merchant Payment Cleansing is a critical tool that allows FIs to better understand customer transaction behaviour and model spend patterns, turning complex and hard to use data into actionable insights for enhancing customer experiences, analytics and modeling investments.

To date, Segmint’s automated process combined with the granularity of human scientific research has scrubbed more than 20 bn customer transactions to deliver merchant name and levels of merchant categorization.

“Translating data towards creating better banking experiences is important to both banks and credit unions. Segmint applies an end-to-end data strategy that aligns with our shared vision of combining the people, process and technology required for meaningful innovation. Bringing their data-driven insights and analytical toolkit to our business operations further validates Nymbus’ commitment to digital transformation and growth on behalf of financial institutions,” said Larry McClanahan, Chief Product Officer at Nymbus.

Founded in 2006, NYMBUS enables FIs to digitally transform their businesses with its core platform and full-service standalone digital bank alternative. The NYMBUS SmartBanking suite, which includes its flagship digital technology products from SmartCore, SmartEcosystem, SmartDigital, SmartPayments to SmartLaunch, a full-service and standalone digital bank alternative to assist FIs in its digital transformation. The firm has transformed the traditional banking model at an accelerated pace to keep FIs relevant as consumers demand contactless payments, digital platforms and personalized experiences.

“Our data cleansing services lead the industry in speed, accuracy, and scale, giving our clients data analytics usage and the ability to model spend patterns. We also add ‘real humans’ to the process which ensures that the quality of our data lives up to the absolute highest standards,” said Adam Craig, President of Segmint.