Mastercard enhances its digital giving platform-Mastercard Donate

By Pavithra R

Mastercard has announced the expansion of its digital giving platform Mastercard Donate to enable cardholders to round up their everyday spend to the nearest dollar for donations to the charity of their choice. 

Touching every corner of the globe, the COVID-19 pandemic has upended the lives of millions both medically and economically. The unprecedented year has accelerated charitable giving by double-digit percentages. The new roundup feature and mobile app will allow for giving through everyday purchases. Consumers will be able to register their debit or credit card information, select the cause they wish to support and start contributing small donations that add up to big impact. Visitors to the Mastercard Donate site can also make one-time and recurring donations. 

The newly expanded roundup feature, allowing cardholders to make donations based on the roundup amount, will be made available to U.S. cardholders through the new Mastercard Donate mobile app in time for the holiday season and through the website shortly after.

“Now more than ever, charitable organizations need our support, and we have a long history of supporting causes not only through our own contributions, but by partnering with our customers and empowering consumers to support the causes they are passionate about as well. By providing choice in how they give, we can ensure that their dollars have impact, whether locally or globally, with a one-time donation, recurring donations or opportunities to give based on roundup amounts,” said Raja Rajamannar, chief marketing and communications officer, president of healthcare at Mastercard.

Mastercard by offering the freedom to modify where their contributions go and with real-time tracking to watch them grow over time is supporting digital giving and is making the process simple, smart and secure. The charities available support a range of critical issues, from food insecurity through World Central Kitchen and World Food Programme to emergency response through World Vision, fostering environmental sustainability through Planet Coalition with Conservation International and World Resources Institute, cancer research with Stand Up To Cancer, and economic growth for underserved communities with National Urban League.