YES BANK launches YES Essence a banking solution for women

By Leandra Monteiro

As part of International Women’s Day, YES BANK announced the launch of YES Essence, a holistic banking solution for women across customer segments including homemakers, salaried professionals, entrepreneurs and senior citizens.

Coming from different walks of life and viewing success in innumerable ways, women craft their own unique stories. YES Essence offers a range of offers, solutions and products for women covering categories like lifestyle, wellness, education, protection and investment. YES BANK will celebrate the launch of this proposition with women customers throughout the Bank’s network of branches across India from March 8^th -10^th, 2021.

The holistic proposition offers a bouquet of solutions including complimentary healthcare benefits, earn on auto sweep to FD, preferential pricing on loans, fee waiver on demat and trading account, wealth management, offers on upskilling through partnerships, attractive lifestyle and shopping offers, among many more.

Speaking on the launch, Rajan Pental, Global Head – Retail Banking, YES BANK, said, “The holistic proposition has been thoughtfully curated to empower women in the very roles that they have chosen for themselves – extending opportunities for self-enrichment, right from finance to healthcare. This unique proposition with exclusive privileges aims to empower women and support them in the pursuit of their dreams and aspirations while also making their banking experience a rewarding one.”

YES BANK is a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to Retail, MSME as well as corporate clients. YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence.