Xare teams up with Portronics to offer card-free payments
By Leandra Monteiro
To make every purchase effortless and customers’ life easier portable gadgets brand Portronics, announced its partnership with Xare, a user-generated finance platform offering innovative payment solutions to shoppers.
Now, customers in India can shop for Portronics products directly on the Xare app, using a card that was shared by a trusted friend or family without any hassle. With this partnership, the brand aims to help those customers who don’t have a bank account, credit or debit card, digital wallet, or any other payment instrument.
Talking about the partnership, Guneet Singh, COO of, Portronics said, “At Portronics, our vision is to make technology accessible, affordable, and inclusive for everyone. As a home-grown brand, we are immensely popular among India’s young consumers who look for differentiated, new-age gadgets. But many of our customers don’t own bank cards or other payment instruments and struggle to pay for their purchases. We are delighted to partner with Xare for improving the shopping experience of our customers who can now shop with ease using a shared card.”
Xare connects the earners and spenders in a family, seamlessly on one platform. It enables the primary cardholder to give other family members access to his or her bank cards securely, instantly, and for free. One doesn’t need to reveal the card details when sharing money with someone on Xare. Instead, they can simply share access to the card by creating a virtual card that can be used for shopping online or offline through UPI.
Commenting on the partnership, Padmini Gupta, CEO and Co-founder, Xare said, “We are excited to welcome Portronics to our global community of merchant partners. The brand has made a distinct place for itself in India’s competitive yet dynamic, consumer electronics space. Our association with household names like Portronics helps us put a finger on the pulse of the nation. With this partnership, Xare users in India can enjoy shopping for Portronics products and pay using a shared card – securely, instantly, and for free. This is the future of shopping!”
IBSi Daily News Analysis
May 30, 2023
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