back Back

Wishfin acquires FinTech startup Ladders

By Edil Corneille

January 15, 2021

  • India
  • Wishfin
Share

WISHFIN.COM, Ladders, India, mutual fundsNoida-based Wishfin, a lending FinTech marketplace, has acquired Ladders, a FinTech startup founded by Prakhar Aggarwal. Ladders was built to simplify the buying of mutual funds, investments, and insurance products and it deploys a unique customer experience flow to enable better decision making by the customer. Post-acquisition, the Ladders team, including Prakhar Aggarwal, will be joining Wishfin. Ladders has created a multi-stage user experience that integrates information in the journey. It simplifies complicated products like mutual funds and insurance. This helps customers make the right financial decisions.

“We have been looking at inorganic growth/acquisitions as a way to augment our product suite and business. We see a lot of interesting acquisition opportunities in the current market and were impressed by what Ladders has built. Our endeavour has always been to improve digital access to financial products. The team at Ladders, led by Prakhar, had built a unique user experience for accessing financial products. We plan to leverage the products build by the Ladders team and offer easy access to investment and insurance to millions of customers through our massive distribution pipe of 37 million customers of financial products, spread across India. We will also be using Ladders product for customer education initiatives as well, particularly in mutual funds and insurance,” said Puru Vashishtha, Chairman & MD, Wishfin.com.

Wishfin.com runs financial marketplaces, where consumers can buy various financial products such as loans, mutual funds, credit cards, etc. Wishfin.com has 37 million customers, and it is adding about 700, 000 customers every month. Wishfin has disbursed more than $3.5 billion worth of retail loans through its platform. Wishfin is said to have been the first FinTech to offer a free CIBIL score on Whatsapp in partnership with TransUnion CIBIL. Wishfin’s investors include Ram Shriram (an early investor in Google and founding Board Member of Google), Neeraj Arora (ex-Head of Business, Whatsapp) and Franklin Templeton.

Ladders was started by Prakhar Aggarwal, while he was still at Birla Institute of Technology and Science, Pilani. Ladders aims to remove the clutter and streamline investing and insurance at its core.

Previous Article

January 15, 2021

Worldline launches its China All-In-One solution from Ingenico

Read More
Next Article

January 15, 2021

Trust Payments to speed up investment strategy in the UK

Read More








IBSi Daily News Analysis

digital wallets

March 01, 2024

India

Banking Sector and regulatory framework: addressing India’s growing demand for secure lockers

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

Today

Mumtalakat funds Singapore Gulf Bank to expand footprint in Bahrain

Read More

Today

FinTech Fello launches Fello 2.0 to boost savings & rewards ecosystem

Read More

February 29, 2024

Barclays to sell $1.1b worth US credit card debt to Blackstone

Read More

Related Reports

Sales League Table Report 2023
Know More
Global Digital Banking Vendor & Landscape Report Q4 2023
Know More
Wealth Management & Private Banking Systems Report Q4 2023
Know More
IBSi Spectrum Report: Supply Chain Finance Platforms Q4 2023
Know More
Treasury & Capital Markets Systems Report Q4 2023
Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
close-link
Get your copy now! IBSi Sales League Table 2023