Wefox launches new brand claim “Empowering Insurance”

By Gloria Methri

wefox, the Berlin-based InsurTech, is launching a new brand claim: “wefox Empowering Insurance”. The new brand claim defines the company’s position as more than just an insurance company. It paves the way for wefox to also provide a wide range of tech-enabled insurance solutions.

Julian Teicke, CEO and co-founder of wefox, said, “When we founded the company, it was with the simple promise of enabling people to be safe. We set ourselves the task of bringing insurance back to its roots – it had to be simple, easy, and fit for purpose so that people and all that they cherish are safe and protected from risk. We have always used technology to deliver on our promise.”

He further said, “Over time we have learned a lot. We have seen gaps in the insurance ecosystem and realised that with the wefox technology platform, we could empower more of our peers, brokers, and partners and help keep all our customers safe. Empowering insurance makes sense and is the obvious next milestone in our strategic business maturity. It underscores our commitment to using technology to provide insurance products that meet the needs of today and the uncertainties of tomorrow.”

wefox is continuing its efforts to develop and refine its proprietary technology platform. The platform uses artificial intelligence, data analytics, and automation to streamline insurance processes, improve risk assessment, and enhance customer experiences, whether the customer is an insurance company, a broker, a partner, or customer.