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WealthKernel taps Griffin to launch embedded savings accounts

By Gloria Methri

December 04, 2024

  • BaaS
  • Digital Investment
  • Embedded Investment Platform
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WealthKernel, Griffin, Embedded Investing, Investment Infrastructure, Digital Investments, Portfolio Management, WealthTech, FinTech, UKWealthKernel, an API-first digital investment infrastructure provider, has partnered with Griffin, a UK-based provider of Banking-as-a-Service (BaaS). This partnership enables WealthKernel to embed and offer savings accounts to FinTechs and wealth managers via its API, thereby expanding its suite of wealth and investment offerings.

Customers will benefit from a cohesive experience. They can earn interest on funds they may not yet wish to commit to longer-term investments and manage liquidity and growth as their financial needs evolve.

This partnership will empower more FinTech and wealth managers better to serve a wide range of wealth-building goals and timelines.

Commenting on the partnership, David Jarvis, co-founder and CEO of Griffin, said, “Our partnership with WealthKernel will unlock the opportunity for many other FinTechs to expand their offerings and quickly bring savings products to market. By leveraging our platform to integrate savings accounts directly into its digital investing infrastructure, WealthKernel is empowering businesses to provide a key wealth-building product for their customers.”

Karan Shanmugarajah, CEO of WealthKernel, added, “This is an important step in expanding our API infrastructure to meet the diverse needs of FinTech and wealth managers. By adding savings accounts, we are not only enhancing the breadth of financial services that our clients can offer but also enabling their customers to take a more holistic approach to their financial health—whether they are focused on building savings or investing for the future. This collaboration underscores our commitment to creating better businesses with our API-first infrastructure and developing solutions that empower businesses and elevate the customer experience.”

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