Backbase and Seven partner to transform digital banking in MEA

By Gloria Methri

Engagement Banking expert Backbase has announced its strategic partnership with Seven, a Moroccan consulting firm and integrator of digital and AI solutions.

This collaboration combines Backbase’s Engagement Banking Platform with Seven’s expertise in digital transformation in banking, driving innovation and customer experience across financial institutions in Africa and the Middle East.

Through this partnership with Seven, Backbase aims to extend its reach and impact in the region further, leveraging local knowledge and technical expertise to deploy next-generation banking solutions.

Seven, known for its strategic approach to digital transformation, data strategy, and product innovation, complements Backbase’s mission to reinvent banking. It brings extensive banking expertise to support Backbase and its clients in the MEA region. With strong project management and implementation capabilities, Seven will help design, integrate, and deliver Backbase solutions, ensuring faster and more efficient delivery.

“Our partnership with Seven is pivotal in bringing premium digital banking solutions to our strategic markets in Africa and the Middle East. With their deep understanding of the local banking landscape and our market-leading Engagement Banking Platform, we can transform the way financial institutions operate to effectively deliver growth, operational excellence, and customer satisfaction in Morocco and beyond,” said Aymen Daoud, Regional Head of North and West Africa at Backbase.

“As a key player in digital transformation for financial services, we are truly excited to announce our partnership with Backbase and bring to our clients the industry-leading digital banking platform. Our dedication to driving innovation for our customers in banking can contribute to the transformation of the digital banking landscape in the MEA Region and bring more value to their digital journey. This partnership is a demonstration of Seven’s long-term commitment and investment in providing our clients with the most innovative and cutting-edge solutions,” added Jalal Benabdouh, Managing Director at Seven.