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valU and TotalEnergies Marketing Egypt partner to offer affordable payments solutions

By Edlyn Cardoza

November 30, 2022

  • BNPL
  • Digital Transformation
  • Egypt

TotalEnergies Marketing Egypt, valU, Financing Solutions, valU, Digital Transformation, FinTech, BNPL, EgyptTotalEnergies Marketing Egypt and valU partner to offer affordable financing and payment solutions to support TotalEnergies customers through their journey inside the service stations. TotalEnergies Marketing Egypt aims to provide innovative payment solutions to Egyptian customers through this partnership.

“We are glad to be signing this partnership with valU, to allow our customers to benefit from a comprehensive financing solution. Customers are at the heart of our strategy, understanding them, and fulfilling their needs is our main concern. Today, with the fast pace of our lifestyles and digital transformation, we hope through this partnership, to avail to our customers a more convenient, digitalized and burden-free shopping experience,” said Thomas Strauss, Managing Director and Country Chair – TotalEnergies Marketing Egypt.

“The new partnership between TotalEnergies Marketing Egypt and valU will give access to our customers to benefit from valU payment solutions, on all the products and services offered at TotalEnergies’ stations in Egypt, said Amr Ali, Retail Director at TotalEnergies. “ValU service is expected to be implemented in 120 service stations, within the framework of a heavy implementation plan that is expected to be completed by mid-2023.”

“By collaborating with TotalEnergies Egypt, we have made strides in our commitment to generate value for our growing customer base across the Egyptian market by partnering with key entities in the country,” said Ahmed Hashem, valU’s Chief Commercial Officer. “I am delighted that our innovative payment solutions will empower TotalEnergies customers to access our user-friendly fintech platform to maintain their lifestyles with peace in mind as the first BNPL to offer its services at petrol stations in the region. This partnership further showcases valU’s ability to identify and unlock value across the sectors it operates in and deliver on our mission to continuously identify gaps in the market where we can serve, enable, and elevate our customers’ lifestyles.”

A subsidiary of EFG Hermes Holding established in 2017, valU is the MENA region’s leading BNPL lifestyle-enabling FinTech platform offering convenient and customizable financing plans for up to 60 months. With more than 5,000 points of sale and over 550 websites, valU offers access to a vast network of retail and e-commerce providers across a diverse array of categories, including home appliances, electronics, home finishing, furniture, residential solar solutions, healthcare, education, travel, and fashion, among others. As the first platform of its kind in the MENA region, valU customers can receive instant credit decisions through their devices and gain access to the ever-growing platform’s partners.

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