Valley National Bank & FusionIQ team up on digital wealth solutions

By Delisha Fernandes

FusionIQ, a cloud-based wealth management firm, has established a strategic alliance with New Jersey-based Valley Bank.

Valley’s partnership with FusionIQ and the Digital Advice platform is designed to further enhance the company’s digital wealth experience. FusionIQ’s advanced data analytics will strengthen Valley’s ability to identify customers with a predisposition to wealth management while delivering tailored solutions to help their customers meet their financial goals.

“We are excited to partner with Valley on their digital banking journey,” said Mark Healy, Chief Executive Officer at FusionIQ. “Our collaboration is rooted in a shared vision to empower Valley’s customers with new opportunities for investment, enabling Valley customers to achieve their most important financial goals. FusionIQ’s Digital Advice platform aligns perfectly with Valley’s efforts to provide exceptional wealth management services while benefiting from a trusted and proven platform.”

The Digital Advice platform, a white-label solution that enables Valley to further enhance its brand, offers a 100% digital wealth management experience for customers on both the web and mobile. It can also seamlessly integrate with Valley’s customer care team, ensuring that the bank can better serve its mass affluent customer base.

Joel Vanovitch, Chief Operating Officer of Valley Financial Management at Valley Bank said, “As one of the leading banks in the country, Valley prioritizes premier customer service while striving to provide innovative financial solutions. We’re excited to partner with FusionIQ to enhance our wealth management experience and offer our customers more investment options through their cloud-native solution. This partnership is a meaningful step towards driving new customer growth while delivering greater convenience and innovative products that our customers have come to expect from Valley.”

The collaboration with FusionIQ offers Valley Bank a strategic advantage with several key benefits. FusionIQ’s Digital Advice platform seamlessly integrates with Valley’s existing systems and infrastructure, minimizing disruptions and the need for expensive modifications. As a cloud-native platform, FusionIQ One provides scalability to accommodate growing customer volumes, ensuring efficient resource utilisation.