Bud unveils AI-based data analytics & marketing automation suite

By Gloria Methri

Bud Financial (Bud), the AI-powered data intelligence platform for financial services, has launched a solution suite that enables financial organizations to perform advanced data analytics tasks for marketing, personalization, segmentation, and customer monitoring.

The new product improvises automated marketing and communications, using generative technology, enabling financial institutions to identify and act on new customer segments.

With the new product called Drive, companies can find patterns and real-time opportunities for up-selling and cross-selling and deliver best-in-class customer service actions and experiences.

Bud now provides banks and financial institutions with a robust data analytics foundation that integrates into their existing tech stacks. The new capabilities unlock in-depth visibility and understanding of the customer base, acting as a real-time data analyst, enabling financial institutions to build automated sales, marketing, customer service, and customer experience journeys, with scale, ease, and precision.

Bud’s new Drive product covers four fundamental elements:

• An AI-powered, actionable Insights Engine
• An AI Insights Analytics finder
• An Action Hub
• A generative AI chatbot, Drive Copilot

This latest addition to Bud’s product suite represents a significant step forward in productivity and customization for the banking industry. With these additions, banks and financial services can give their staff the power to take control of their product’s success, getting the insights they need without excessive reliance on technical colleagues and the associated operational delay.

Bud’s Drive product and its new Generative AI chatbot save banks hours of data analytics time each month, highlighting trends and identifying new segments with high growth potential.

Ed Maslaveckas, Co-Founder and CEO of Bud Financial said, “Bud is fundamentally a transaction data specialist, and with our new product Drive we have reached a level of expertise and precision where we can unlock an endless array of insights for our clients, enabling real-time customer base analysis and insight, meaningful segmentation and mass personalization, and sophisticated automated action flows. With this new product, we are excited to support our customers’ move towards more customer-centric operations, which ultimately will massively increase productivity, effectiveness, and profitability.”