USBC appoints former Apple Pay executive to lead partnerships

By Milan Rojan

USBC has appointed former Apple Pay and Cash App executive Dave Baldwin as Head of Partnerships, reinforcing its strategy to expand its tokenised deposit platform and strengthen relationships across the digital payments ecosystem.

Greg Kidd, Chairman and Chief Executive Officer of USBC, said: “Dave has a track record of success scaling digital wallets, digital identity, payments and merchant platforms across some of the industry’s most successful financial ecosystems. He has the experience needed to lead our developer-first partnerships strategy.”

The appointment has come as the company advances development of its tokenised deposit infrastructure, which aimed to enable traditional US bank deposits to be used as secure, compliant digital assets.

USBC has positioned its platform around a developer-first model, enabling partners to integrate tokenised payment capabilities into their own applications through embedded widgets supporting digital wallets, payments, rewards and programmable money. The company recently expanded its tokenised deposit pilot programme to an invite-only group of external customers following internal testing.

Dave Baldwin, Head of Partnerships at USBC, said: “Tokenised deposits represent one of the most significant shifts in financial infrastructure in a generation, and USBC has already established a head start. I look forward to building the partnerships that will help scale the platform across the broader financial ecosystem.”

The leadership appointment has reflected growing industry interest in tokenised deposits as financial institutions explore blockchain-based payment infrastructure that combines the stability of bank deposits with programmable digital payment capabilities.

Baldwin has brought experience from Apple and Cash App, where he helped develop payment partnerships and expand digital payment ecosystems. At USBC, he will focus on growing the partner network and supporting wider adoption of the company’s platform.

The appointment underscored USBC’s focus on accelerating commercial adoption as demand grows for programmable payments, tokenised deposits and next-generation digital financial infrastructure.