UK’s Equiniti Group rebrands as EQ

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UK-based international tech-led services and payments specialist, Equiniti Group announced today that it is rebranding as EQ in a bid to standardise branding across its core business divisions. The company stated that its rebranding would align the three core divisions, EQ Paymaster, Boardroom, and Digital; alongside the growing US division, EQ U.S.

“The change to EQ is strongly symbolic: as we enter a new decade, and a new era for Equiniti, we’ve been considering what this means for us,” commented Guy Wakeley, Group Chief Executive of EQ. “It means a stronger purpose; a more collaborative, sustainable business; it means investing to protect vulnerable customers.

“Our new brand represents the simplicity of our operations, the quality of our service, and our ever-increasing digitisation. We continually strive to care for every customer and to simplify each and every transaction. EQ embodies our motivation to achieve this.”

Recently, Equiniti Group’s risk management business, Equiniti Riskfactor, and Codat, the accounting integration API provider teamed up to allow SME customers to share data with their lender automatically. EQ aims to enhance customer engagement with the new branding as well as its vulnerable customer programme and supplier code of conduct to drive sustainability through the company’s supply chain.

EQ provides accessible digital services for regulated markets. It specialises in equity and investment products, pensions, payments and regtech, and performs administration and payment services