TrueNorth & Brim team to deliver Credit-Card-as-a-Service platform

By Delisha Fernandes

TrueNorth and Brim Financial have partnered to bring robust and innovative consumer, small medium business (SMB) and commercial credit card solutions to banks, FinTechs and major brands in the US and Canada.

TrueNorth’s CEO, Alex Gonikman, said, “We are delighted to join forces with Brim, a company that is disrupting the industry. Our collaboration with Brim perfectly aligns with our mission of bringing best-in-class technologies to our customers. Through this partnership TrueNorth will co-invest in creating dedicated Brim delivery expertise, as well as assets and accelerators, including pre-integrations, methodologies and best practices to increase project predictability and speed to market.”

This partnership marks a significant milestone in the credit card industry, as it brings together two leading companies with complementary strengths and visions. Brim and TrueNorth will invest in joint go-to-market and co-innovation efforts as well as building a highly integrated delivery organization that provides the scale and elasticity to support Brim market expansion.

Brim’s CEO, Rasha Katabi, said, “We are thrilled to partner with TrueNorth, a company that shares our passion for innovation and excellence in the financial services industry as we accelerate our rollout with banks in the US market. TrueNorth has a proven track record of delivering cutting-edge digital solutions to financial institutions, we are confident that they will help us streamline client implementations as well as scale and support the growth of our business.