TPAY, Bango & Etisalat Egypt launch Direct Carrier Billing with Google

By Delisha Fernandes

TPAY, a payment provider for the Middle East, Türkiye, and Africa (META), has announced its partnership with Bango and Etisalat Egypt, the launch of Direct Carrier Billing (DCB) with Google for over 30 million subscribers.

This partnership allows Etisalat customers to pay for in-app purchases and service subscriptions through their mobile number, bringing Google Play Store’s content within reach of more than 60% of Egypt’s population who do not have access to traditional payment methods.

With the introduction of Direct Carrier Billing (DCB) with Google, customers can now perform any online purchase transaction through the Google Play Store by paying for their purchases via their mobile phone balance without using their credit cards.

Paul Larbey, CEO Bango, said, “This is an important launch for carrier billing, providing phone users in Egypt with an easy payment opportunity in the world’s biggest app store. Our partnership with TPAY brings Bango Payment technology together with TPAY’s operational expertise, enabling developers to monetise their apps more successfully.”

Ahmed Yehia, Chief Consumer Officer Etisalat Egypt, said, “We are delighted to enable Direct Carrier Billing for our customers – the fastest, easiest, and most convenient way to pay for the vast range of content and services available on the Google Play store. Customer satisfaction is our key focus, and DCB adds even more value for our customers.”

Raj Soni, COO TPAY, said,  “We are committed to provide our merchants with the most convenient/secure payment method for micro payment transactions and the best-in-class payment journey to help them sustainably grow their business in our region, which is evidently the next growth frontier for global merchants”.