back Back
Seeking to raise capital? Seeking to invest? Click Here & Express your early interest to be a part of IBS Intelligence’s new fund initiative.

Tinkoff launches BNPL service Dolyame.ru in Russia

By Megha Bhattacharya

April 22, 2021

  • Russia
  • Tinkoff Checkout
Share

TinkoffTinkoff has announced the launch of Russia’s first digital BNPL (buy-now-pay-later) service Dolyame.ru. Buyers can pay for goods in instalments without incurring interest, and sellers can immediately receive the full purchase price in their account without commissions or delays. According to Tinkoff, the Dolyame.ru service allows customers to split the purchase price into four equal parts. In order to make a purchase, they need only cover 25% of its price. The remaining three quarters is debited from the buyer’s card on a bi-weekly basis until the full payment amount is received.

Stanislav Bliznyuk, Chairman of the Board at Tinkoff Bank, said, “The Doylame.ru service really represents a win-win solution. Customers can get what they need in a simple and efficient manner, without needing to pay the full price tag. Furthermore, the service presents a great opportunity for online stores to increase their sales and average check, as well as attract new users at no extra cost. As a leading fintech company, we are proud to be the first to introduce this new payment method to the Russian market. Its creation has been the result of several factors successfully coming together at once.

Firstly, strong competencies were required in data analysis to allow payments to be processed quick and seamlessly. Secondly, unique technologies were needed to develop and integrate the service. Tinkoff was an ideal match for these conditions. I’m confident that Dolyame.ru will enable our business partners to increase their sales and win the trust of their customers.”

According to Tinkoff, payments through Dolyame.ru can be used to purchase FMCG products that are not usually sold on credit or in instalments (clothes, shoes, cosmetics, accessories, and so on) from online stores.

Recently, Tinkoff announced the launch of online and offline payment service for legal entities – Tinkoff Checkout. The new service is expected to operate as a one-stop-shop for companies, combining both existing payment technologies of the Tinkoff ecosystem and new solutions, including services provided by CloudPayments, a leading Russian online payments company.

Previous Article

April 21, 2021

Unifimoney introduces Unifi Premier credit card; rewards redeemable as crypto, gold or equity

Read More
Next Article

April 22, 2021

PPRO releases direct integration to payment method Payconiq

Read More










IBSi Daily News Analysis

The Weekly Wrap

October 07, 2022

Russia

The Weekly Wrap: all you need to know by Friday COB | Oct 7th

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

Today

7 FinTech tweets you should see!

Read More

Today

UT Federal Credit Union partners with Lumin Digital for enhanced digital banking services

Read More

Today

BKN301 Tech launches 301pay

Read More

Related Reports

Sales League Table Report 2022

£1,500.00 / year

Know More
Global Digital Banking Vendor & Landscape Report Q3 2022

£1,500.00 / year

Know More
IBS Intelligence - Wealth Management & Private Banking Systems Report Q2 2022
Wealth Management & Private Banking Systems Report Q2 2022

£1,500.00 / year

Know More
Global Transaction Banking Vendors and Landscape Report Q3 2022

£1,500.00 / year

Know More
Treasury & Capital Markets Systems Report Q3 2022

£1,500.00 / year

Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
close-link
Get your copy now! IBSi Sales League Table 2022