Tinkoff launches BNPL service Dolyame.ru in Russia

By Megha Bhattacharya

Tinkoff has announced the launch of Russia’s first digital BNPL (buy-now-pay-later) service Dolyame.ru. Buyers can pay for goods in instalments without incurring interest, and sellers can immediately receive the full purchase price in their account without commissions or delays. According to Tinkoff, the Dolyame.ru service allows customers to split the purchase price into four equal parts. In order to make a purchase, they need only cover 25% of its price. The remaining three quarters is debited from the buyer’s card on a bi-weekly basis until the full payment amount is received.

Stanislav Bliznyuk, Chairman of the Board at Tinkoff Bank, said, “The Doylame.ru service really represents a win-win solution. Customers can get what they need in a simple and efficient manner, without needing to pay the full price tag. Furthermore, the service presents a great opportunity for online stores to increase their sales and average check, as well as attract new users at no extra cost. As a leading fintech company, we are proud to be the first to introduce this new payment method to the Russian market. Its creation has been the result of several factors successfully coming together at once.

Firstly, strong competencies were required in data analysis to allow payments to be processed quick and seamlessly. Secondly, unique technologies were needed to develop and integrate the service. Tinkoff was an ideal match for these conditions. I’m confident that Dolyame.ru will enable our business partners to increase their sales and win the trust of their customers.”

According to Tinkoff, payments through Dolyame.ru can be used to purchase FMCG products that are not usually sold on credit or in instalments (clothes, shoes, cosmetics, accessories, and so on) from online stores.

Recently, Tinkoff announced the launch of online and offline payment service for legal entities – Tinkoff Checkout. The new service is expected to operate as a one-stop-shop for companies, combining both existing payment technologies of the Tinkoff ecosystem and new solutions, including services provided by CloudPayments, a leading Russian online payments company.