Thryv joins forces with Mastercard to help digitally transform small businesses

By Pavithra R

Thryv, a publicly-traded software as a service company has announced entering a global partnership with Mastercard.

Under the collaboration, Thryv will initially join the Mastercard Digital Doors program and co-sponsor a small business digital education series to help owners better manage and grow their business. The program provides insights, tools, solutions and guidance to help SMBs set up shop online, accept payments, and grow and stay protected in today’s new normal. Thryv will also provide access to its platform on Digital Doors to help SMBs expand their online presence and better manage operations.

While businesses of all sizes continue to experience repercussions from the global pandemic, Thryv and Mastercard are committing their combined efforts and capabilities to ensure that small and medium-size enterprises (SMEs) have the digital tools and educational resources they need to adapt and grow.

“We are providing digital tools and education for small businesses at a critical time as they attempt to emerge from the pandemic. Modernizing the way these businesses operate is crucial to meeting consumer expectations. We’re excited to team up with Mastercard and are optimistic about what we can achieve together,” said Matthew Gourgeot, Thryv’s Head of Corporate and Business Development.

Mastercard’s partnership with Thryv is part of the company’s pledge to bring 1 bn people and 50 mn micro and small businesses into the digital economy by 2025.

The companies will also launch a three-part education webinar series aimed at helping SMBs expand their knowledge and skills around topics such as getting access to secure capital, mastering digital payments, and understanding how cyber can protect their business. These efforts come on the heels of Thryv developing several critical solutions and product enhancements to help small businesses manage and maintain cash flow throughout the pandemic.

“Mastercard is committing its resources and capabilities to help SMEs address the challenges they face. While businesses of all sizes continue to navigate an unprecedented trading landscape, we have a responsibility to advance a more resilient and sustainable future for organisations across the supply chain. By joining forces with Thryv we will leverage our combined technology, solutions and expertise to provide small businesses with better access to the tools and resources they need to prosper,” said Claire Thompson, EVP Global Trade, Enterprise Partnerships, Mastercard.