TBC Uzbekistan unveils Salom Card to bolster daily banking functionality

By Gloria Mathias

TBC Bank Uzbekistan (TBC UZ), a mobile-only bank, has announced the soft launch of Salom Card, its flagship debit card product. Salom Card will initially be released exclusively for waiting list subscribers, with a full rollout to follow shortly.

Salom Card, a sleek and innovative daily banking product, will transform how people in Uzbekistan interact with their bank. This launch marks a milestone for TBC, as Salom Card is a key part of TBC Uzbekistan’s strategy of expanding its digital financial services, further driving customer and revenue growth.

The product will set a new benchmark for daily banking products in Uzbekistan. It will offer a range of benefits previously unavailable on the market and an easy-to-use, fully digital interface through the TBC mobile app.

Salom Card will be an entry point into the TBC Uzbekistan digital banking ecosystem, which includes TBC Bank Uzbekistan, Payme, a digital payments app for individuals and small businesses, and Payme Nasiya, an installment finance business. As the core product, Salom Card will enable users to seamlessly engage with the broader product offering within the ecosystem and serve as an additional channel to drive customer growth and engagement.

The product will be available free of charge to customers over the age of 18 and easily accessible through the TBC mobile app, providing them with a convenient and secure way to manage their finances. The range of companies giving cashback is services consumers use daily in Uzbekistan.

Nika Kurdiani, CEO of TBC Group operations in Uzbekistan, shared, “Launching Salom Card, our flagship debit card product, is a significant milestone for TBC as we create world-class digital banking products in Uzbekistan, making financial transactions easier and more enjoyable for our customers. It’s set to become the central element of our digital banking and financial services ecosystem, through which users can handle all their daily banking needs via an easy-to-use and accessible digital interface. This product will drive our customer growth. It will also enable us to understand our customers and their needs better and develop and launch relevant new products and services as we expand our product offering.”