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Talenthouse launches money-management platform ElloU

By Joy Dumasia

December 21, 2021

  • BaaS
  • Banking-as-a-Service
  • Digital Transformation
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Talenthouse announces the launch of ElloU, a money management platform for creatives. As a first step, ElloU is being launched in Europe but rolled out worldwide. ElloU is tailored to creatives and their needs to fill the gap left by traditional finance companies. It is a contextual money management platform that removes friction and fees, speeds up payments, and gives creatives access to services, such as money management, insurance, and accounting services.

The initial product offering, which consists chiefly of a bank account, debit card, domestic and international payments, is available in three subscriptions bundles a free account, an account at EUR 5 per month and one at EUR 10 per month with different service levels and perks. It is being rolled out across the Talenthouse platforms in Europe over the coming months, with the launch of these services to its community in the UK and the US before the summer of 2022 and new territories in the second half of the year.

Talenthouse has partnered with established BaaS platforms, such as Vodeno and Aion Bank, to launch quickly and provide fully-regulated accounts and payments for the European launch, giving technology and compliance capabilities underpinning the platform.

Clare McKeeve, Talenthouse CEO, comments: “We are delighted to be able to launch ElloU, our vertical banking solution optimised for the needs of our 14 million members. The first iteration of ElloU gives creatives in Europe access to cheaper, faster and simpler payment services, but we’ll expand the offering over time to cover creatives’ complete set of financial and commercial requirements as well as roll out across the world. By embedding banking into our platform, our ultimate goal is to remove the trade-off that creatives have historically faced between doing what they love, on the one hand, and financial security on the other. With ElloU, our creatives can say hello to professional freedom and financial freedom.”

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