Tabit & Jifiti to offer embedded B2B lending to merchants in Canada

By Delisha Fernandes

Tabit, a B2B BNPL solution provider powered by Merchant Growth, and Jifiti, an embedded lending company, have partnered to serve B2B merchants in the Canadian market.

Jifiti’s robust embedded lending platform powers the solution and white-labelled for the merchant. Online merchants can download the Tabit plugin from any top e-commerce platform marketplaces, including Shopify and BigCommerce, customise their user experience based on their needs, and immediately offer instalment loans and net terms to business buyers.

The financing option is displayed to the customer throughout the buyer journey, from product pages to checkout, increasing sales, AOV and conversion rates.

“Through our partnership with Jifiti, we look forward to making the business buyer journey as simple, seamless, and streamlined as it is for consumers. Using our branded e-commerce platform plugins, merchants in Canada will be able to grow their sales and cart sizes while simultaneously building loyal customer relationships,” said Elias Beaino, EVP at Tabit.

Jifiti’s platform supports every B2B and B2C point-of-sale financing option, including instalment loans, lines of credit, net terms, and split payments. Because the platform is white-labeled, merchants retain full customer ownership and gain valuable data insights.

“We’re excited to be partnering with Tabit to help businesses in Canada easily finance their purchases in the most responsible and affordable way possible. At Jifiti, we strive to form partnerships with like-minded industry leaders to bring value to everyone involved, merchants and their customers, and this partnership achieves exactly that,” said Victor Ofstein, Chief Revenue Officer at Jifiti.