James Sharp deploys Aveni’s AI for Consumer Duty compliance

By Gloria Methri

James Sharp, the London-based broker and investment firm has deployed technology from Aveni.ai to meet Consumer Duty obligations.

Aveni Detect, the AI and Natural Language Processing (NLP)-based technology platform will ensure that James Sharp’s brokers and investment advisers are offering the right level of advice, and that customer interactions are monitored and vulnerabilities are detected.

James Sharp prides itself on enabling clients to make informed decisions about their money. Client service has always been at the core of the business, and the opportunity to ensure that this remains a key deliverable through the use of Aveni Detect. It will offer better quality service where any vulnerabilities or complaints can be identified and acted upon immediately. It is also essential to satisfy the data-demonstrable Consumer Duty regulations.

Sheriden Davy, CRO at James Sharp said, “Offering our clients a personalised service is a central part of our proposition. Using Aveni Detect enables us to monitor our client interactions to ensure that we are communicating with and supporting our customers effectively.”

Jamie Hunter, COO, Aveni explained, “James Sharp’s reputation and history is built upon great client service and facilitating good investment decisions and returns. To maintain that approach, particularly in the consumer-first regulatory environment, the business has quickly recognised the role of technology to deliver a very clear monitoring and vulnerability detection service. Aveni Detect is central to this technology-driven approach to sustain optimum customer service and ensure that its brokers are meeting the standards the business and regulator want.”

Aveni Detect has been established as a ‘Machine Line of Defence,’ to analyse all customer interactions, mitigating against a range of risks from conduct and complaints to customer vulnerability. It will meet the data-first requirements being introduced with the new Consumer Duty regulation which came into effect at the end of July 2023.