Swedish playtech Boxbollen partners with Juni for $2.7m capital

By Gloria Methri

Stockholm-based PayTech start-up Boxbollen has announced a $2.7 million capital partnership with compatriot FinTech Juni, the financial platform built for digital commerce.

Having registered 350% YOY revenue growth in 2022 vs 2021, Boxbollen continues to expand at an extraordinary rate, and its new partnership with Juni further fuels this growth.

Juni will provide $2.7 million in additional capital with a focus on boosting Boxbollen’s marketing and media activities. Juni offers capital for cards and invoices which unlocks flexible financing options that enable businesses to scale.

Juni Capital helps e-commerce companies boost cash flow, allowing them to pay for and scale marketing campaigns with extended media repayment terms. The product is tailor-made for businesses that operate online, helping them grow while having visibility and control over their spending.

Boxbollen videos have received over 250 million combined views on TikTok alone, with the product owned and/or endorsed by prominent figures including Bill Gates, Khloé Kardashian, Snoop Dogg, Dr. Phil, Chantel Jeffries, Kyle Richards, and Nicole Scherzinger.

Jacob and Victor Eriksson, Co-Founders of Boxbollen, said, “This partnership is a welcome step towards achieving our goal of a Boxbollen kit being in every living room in America. We are inspiring an at-home fitness movement and are confident that this festive season will see Boxbollen kits gifted far and wide, as family members urge each other to get fit and have fun doing it.”

Samir El-Sabini, CEO and co-founder at Juni, said, “We love working with disruptive and innovative companies that offer consumers something new, and Boxbollen is the perfect example of that. They have built a strong brand, and a unique product offering and have achieved tremendous growth. We are all about boosting cash flow and giving founders financial control, and we’re  really excited to join them on the next phase of their journey and further fuel their growth.”