Swedish FinTech Dreams enters B2B space with new entity

By Gloria Methri

Dreams, the engagement banking solutions provider has established a new entity, Dreams Technology, to mark its expansion into the B2B space.

Dreams Technology was launched in 2016 as a B2C money-saving app in the Nordics – where it helped over 500,000 users across Sweden and Norway to save, invest and manage debts.

Building on the success of its consumer platform, Dreams is now expanding into the B2B space with a key focus on providing its technology as a white-labelled and embedded B2B solution to banks worldwide.

The rebranding marks the separation of Dreams into two separate B2C and B2B businesses, with the B2C unit transitioning into Dreams Sustainable, established as a joint venture with the BNP Paribas Group. Dreams continues to exist as the holding company for both Dreams Technology and Dreams Sustainable.

Dreams’ B2B arm, Dreams Technology, helps banks increase consumer engagement, attract new target groups, and address ESG goals. By leveraging its holistic offering, financial institutions can drive personalised engagement with customers, boost Savings Under Management and Assets Under Management, reduce default rates, and deliver on their ESG commitment by helping customers reduce their carbon footprint.

The engagement banking platform operationalises over 100 behavioural science insights and integrates them into the banks’ existing digital applications. Some early adopters of Dreams Technology’s engagement banking solutions include BNP Paribas Group and Mastercard.

Henrik Rosvall, CEO & Founder of Dreams Technology, said, “The rebrand marks an exciting time for our company as we look to boost the next phase of international expansion. The new direction of the company will enable laser focus on growing our B2B business, supporting banks in creating deeper and more valuable relationships with their customers, and helping us achieve our core mission of making financially sustainable living an everyday reality for people.”