Mastercard partners with Swedish FinTech Dreams
By Leandra Monteiro
Dreams, the financial wellbeing platform announced a strategic partnership with Mastercard to focus on delivering a suite of sustainable banking products for financial institutions designed to empower individuals to change their behaviour for the better and take high-impact climate action.
With the immediate sense of urgency around climate change becoming increasingly prevalent in recent years, policymakers worldwide have significantly tightened climate reporting guidelines, while the public sentiment towards sustainability has shifted dramatically. As such, the need for banks to have a strong ESG strategy in place has become an absolute business imperative if they simply want to remain competitive within the broader financial landscape. Implementing digital tools that enable customers to make sustainable consumption choices and reduce their carbon footprint can offer banks and financial services a unique opportunity to drive customer engagement, reach their net zero goals quicker, and pave the way for a major change in consumer climate action.
Johan Modenius, Head of Financial Institutions, Nordics & Baltics Mastercard, commented, “Tackling the global trends of positive, sustainable behaviour will take a lot of effort, and significant businesses have an important role. Mastercard is committed to using technology, engaging with partners, and our global network to inspire both local and global action that fosters a more sustainable and inclusive digital economy. We are happy to partner with such an innovative fintech company like Dreams to continue driving a more sustainable future.”
The strategic partnership means that Dreams will be included in the suite of value-added SaaS platform and will enable the establishment of a ready-made out of the box solution between Dreams and Mastercard for transactional data that will empower bank clients to save more and lead financially sound and sustainable lives”.
Henrik Rosvall, Founder and CEO of Dreams, explained, “Today, we at Dreams are taking a crucial step as a B2B SaaS company. Through our strategic alliance with Mastercard, we can catalyse relevant and engaging digital customer journey transformations within Mastercard’s existing network of banks and financial services, and provide our unique Saas at the fingertips of millions of people. By operationalising insights from cognitive and behavioural science, our products effectively drive behavioural change towards a more sustainable way of living and increased financial wellbeing. Banks who embed our solutions in their offering can capitalise on this expertise to boost customer engagement and digital sales, accelerate their transformation towards net zero, and take a leading stance in the fight against climate change and increased financial wellbeing”.
IBSi Daily News Analysis
September 22, 2023
Banks can capitalize on new dynamics in a changing industry, study showsRead More
IBSi FinTech Journal
- Most trusted FinTech journal since 1991
- Digital monthly issue
- 60+ pages of research, analysis, interviews, opinions, and rankings
- Global coverage