Strands & Perx Technologies to elevate financial services across APAC & MEA

By Gloria Mathias

Strands, a provider of AI-driven financial management solutions, has announced a partnership with Perx Technologies, an intelligent and autonomous customer engagement and loyalty solution provider.

This collaboration aims to integrate Strands’ advanced financial management capabilities into Perx’s AI-driven customer engagement and loyalty platform, Connect+. This synergy will empower financial institutions across APAC and the Middle East to deliver a personalized, seamless, and data-driven experience that enhances customer loyalty and financial wellness.

Strands will utilize its advanced data analytics to create gamified journeys, clustering users into specific audiences based on relevant metrics and triggering engagement events.

Perx will respond to these triggers with fun, meaningful, and hyper-personalized campaigns, including incentives and rewards from partnering merchants to drive more transactions. These micro-experiences ensure each interaction is instant, engaging, and enjoyable, leading to increased customer lifetime value.

“Integrating personal financial management data into loyalty and engagement campaigns is a game-changer. It allows brands to roll out hyper-personalized in-app engagements that empower customers to make smarter financial decisions while enhancing their engagement with the respective financial institutions,” shared Anna Gong, Founder & CEO of Perx Technologies.

“This partnership with Strands will not only elevate the customer experience but also drive deeper loyalty and higher lifetime value. At Perx, we believe that by leveraging the power of financial data securely, we can empower our clients to create meaningful, lasting relationships with their customers, positively improve consumer financial behaviour, and fuel growth for our clients across industries,” added Gong.

“We are thrilled to partner with Perx Technologies to bring a new level of personalization and engagement to the financial services industry. By combining our AI-driven financial management solutions with Perx’s innovative loyalty platform, we can help financial institutions create more meaningful interactions with their customers. This collaboration will enable us to deliver highly personalized and engaging experiences that drive customer loyalty and financial wellness,” stated Edoardo Borsari, Managing Director of Strands.