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Stash announces Liza Landsman as CEO

By Edlyn Cardoza

February 10, 2023

  • Appointment
  • CEO
  • Consumer Finance

Liza Landsman, CEO, Stash, FinTech, e-commerce, Appointment, Consumer Finance, Financial Well-being, USAStash, the pioneering FinTech that empowers millions of Americans to invest and save, announces Liza Landsman, one of the country’s leading executives and investors in e-commerce and consumer finance, as its new CEO, effective February 6, 2023.

Landsman, an independent Stash board member since mid-2022, has served in key operations and leadership roles at, Citigroup, BlackRock, and E*TRADE, where she guided the companies through a seismic change and record-breaking growth in consumer engagement and profitability. Until recently, she served as a General Partner at NEA, a global venture capital firm with more than $25 billion in assets under management, during an era of unprecedented impact across industries, including FinTech and consumer products.

“Stash empowers millions of Americans to manage and grow their wealth. Its simple-yet-disruptive subscription platform, rooted in a deep commitment to the financial well-being of our customers, is exactly what millions of everyday Americans need today,” said Landsman. “I’m so appreciative to both Brandon and Ed and excited to work with the incredible team at Stash. Together they’ve built a rock-solid foundation.”

Landsman, whose storied career includes leading from launch to its $3.3 billion acquisition by Wal-Mart, joins Stash at a transformative moment for the company and its more than 2 million subscribers. Despite inflation fears and a looming recession, revenue surpassed $100 million and grew nearly 30% last year, with customers setting aside almost $3 billion on the platform thanks to regular and automatic deposits of $30 on average.

“Liza is the right person to lead Stash as we continue to hit major revenue and customer milestones and evolve the business. Her experience and knowledge of consumer products, e-commerce, and fintech is ideally suited to the opportunities ahead,” said Brandon Krieg. “Liza brings the scale and expertise needed to help Stash continue on its trajectory, and I am thrilled to support her as she takes the reins as CEO of Stash and delivers even more value for our subscribers. She has been so insightful in just the few months she has been working with us.”

Beginning today, Krieg will step into the role of Co-Founder and Head of Business Development and focus on new areas of the business; Ed Robinson, Stash Co-Founder and President will retain his title and drive execution.

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