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Splitit completed A $10.5m capital raise

By Edlyn Cardoza

September 13, 2022

  • AOV
  • API
  • BNPL

Splitit, Institutional Investors, Installments-as-a-Service platform, BNPL, AOV, API, Pay-later Option, Merchant-branded Experience, One-click Installment Checkout, USASplitit recently announced that it had completed a A$10.5 million private placement with institutional investors. The company will leverage this capital to unlock the next phase of growth and expansion with large, global enterprise merchants and strategic partners.

The capital raising brought in several new large institutional investors and current institutional investors participating. The raise also included participation from Splitit’s management team and board of directors, adding A$712,500 as a strong show of confidence in the company’s direction.

“We are very pleased with the market’s response to our strategy, as we break away from the crowded BNPL space with our Installments-as-a-Service platform,” said Splitit’s CEO Nandan Sheth. “This new investment enables us to scale our service into new underserved verticals such as education, business services and digital-native retailers. Our new model not only simplifies checkout for the consumer but also provides a consistent and simplified merchant-branded experience for our merchant partners.”

The new capital allows Splitit to accelerate its product roadmap so platform partners can embed our service directly into their technology stack while supporting a next-generation one-click installment checkout, further simplifying the shopper experience.

Launched in May 2022, Splitit’s white-label Installments-as-a-Service platform eliminates unnecessary consumer friction and improves lackluster conversion numbers inherent with legacy buy now, pay later options. Splitit’s merchant-branded experience embeds into the merchant’s checkout flow to allow merchants to focus on delivering a more cohesive shopping experience.

Splitit’s flexible platform helps merchants deliver a faster and simpler payment experience that generates incremental sales, AOV, and brand satisfaction. A single global API makes Splitit’s Installment-as-a-Service the easiest pay-later option to adopt, integrate and operate while delivering an uncluttered, simplified experience.

Recently, IBS Intelligence reported that letus had selected Splitit to bring its Installments-as-a-Service to its cloud payment platform for the property rental market. The partnership will allow tenants to pay expenses in several interest-free installments on their credit cards.

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