Southeast Asia’s Wealth Management Boom: 5 Platforms to Watch

By Gloria Mathias

Southeast Asia is undergoing a financial revolution. With a young and tech-savvy population, there is a rising demand for more accessible, transparent, and personalised wealth management services.

Traditionally, wealth management in the region was primarily reserved for high-net-worth individuals (HNIs), with most services being offered by large banks or financial institutions. However, with the advent of digital platforms, wealth management is becoming more inclusive and tailored to meet the needs of the broader population, including millennials and emerging affluent individuals.

In this context, a new wave of wealth management platforms is taking centre stage, offering digital solutions that democratise access to financial products, provide financial education, and promote long-term wealth creation.

As countries in Southeast Asia experience economic growth, particularly in markets like Indonesia, Vietnam, and the Philippines, the demand for sophisticated yet affordable wealth management solutions is skyrocketing. This trend is also supported by the rise of the “new rich” class, primarily composed of young, educated professionals who want to maximise their wealth in a way that aligns with their financial goals and values.

Listed below are 5 wealth management platforms expanding in Southeast Asia: 

• StashAway (Singapore)

StashAway offers a digital wealth management platform that combines intelligent investment strategies with user-friendly technology. It helps individuals build personalised investment portfolios through goal-based investing. It serves retail investors, providing easy access to ETFs and globally diversified portfolios. StashAway has significantly contributed to digital wealth management in Singapore and is expanding into other Southeast Asian markets, including Malaysia, Thailand, and the UAE.

• Syfe (Singapore)

Syfe is an award-winning digital wealth management platform offering a range of automated portfolio solutions, such as robo-advisory services and low-cost investment products. Syfe empowers users with diversified, personalised portfolios that are low-cost, using robo-advisory technology to adjust based on the user’s risk profile. Syfe is rapidly expanding in Southeast Asia, providing efficient and scalable wealth management solutions to retail investors in Singapore and other regional markets.

• Bambu (Singapore)

Bambu is a robo-advisory platform that helps businesses integrate wealth management services through customisable digital solutions. It also provides portfolio management services tailored for financial institutions. Through its robust API infrastructure, Bambu’s platform helps banks, wealth managers, and other financial institutions integrate their own digital wealth management services. Bambu’s platform is assisting financial institutions in digitising and broadening the reach of their wealth management services across Southeast Asia, expanding access to a broader range of investors.

• WealthNavi (Japan)

WealthNavi is one of the leading robo-advisory platforms in Japan and has been expanding its services into Southeast Asia, providing investment management and retirement planning solutions. It automates portfolio management using a risk-adjusted investment strategy, making wealth management more accessible and efficient. WealthNavi is providing automated wealth management services to middle-class individuals in Southeast Asia, helping them save and invest for retirement at a low cost.

• Ajaib (Indonesia)

Ajaib is a wealth management platform in Indonesia that offers trading and investment solutions for young, digitally savvy investors. The platform allows users to invest in stocks and mutual funds easily. Ajaib lowers the barrier to entry for stock market investments by offering a seamless mobile interface and minimal investment requirements. Ajaib has made significant strides in Indonesia, especially among millennials and Gen Z, tapping into the growing investor base in Southeast Asia’s largest economy.