Skipify & Amex team to enhance checkout experience for customers
By Delisha Fernandes
Skipify, a FinTech company redefining the checkout experience, has teamed up with American Express to connect Amex US Consumer Members’ Cards seamlessly into checkout.
Skipify’s technology, launching exclusively with American Express, identifies select Amex customers via their email address, enabling them to automatically link their eligible Amex cards to check out with participating merchants. This solution removes the need for consumers to manually enter their payment and billing details, improving merchant approval and conversion rates.
Skipify partners with financial institutions to directly pull and store consumers’ eligible payment and billing address information on file after securely authenticating the consumer at checkout. For merchants, this results in fewer abandoned carts and higher authorisation rates, regardless of channel, platform, or processor.
“From Day one, American Express has been an amazing partner,” said Ryth Martin, Founder and CEO of Skipify. “As we scale past millions of monthly checkouts on our platform, we are excited to layer in our Card Linking solution with American Express to the thousands of merchants that offer Skipify today.”
The launch of Card Linking is one of Skipify’s latest product innovations as they continue to define the connected checkout category. Skipify will roll out additional partnerships with other financial institutions later this year.
“Card Linking is a great example of the innovation and customer value that can result from a startup like Skipify teaming up with Amex Ventures,” said Matt Sueoka, SVP and Global Head of Amex Ventures. “We are excited to continue working with Skipify to strengthen the relationship with our shared customers by making the digital shopping experience more convenient and secure.”
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