Singapore’s ‘Buy Now, Pay Later’ platform Atome partners with IUIGA

By Edil Corneille

‘Buy Now, Pay Later’ platform Atome will offer consumers of Singapore homeware retailer IUIGA flexible payment options across the online and brick-and-mortar stores. ADVANCE.AI’s subsidiary Atome is a technology start-up headquartered in Singapore. The start-up launched its ‘Buy Now, Pay Later’ platform in December 2019 and has since said to be partnered with 1,000 online and offline retailers such as Beauty Emporium, Playdress and Hush Puppies across verticals including fashion, beauty, home decor, lifestyle and new parents.

Paying through Atome allows customers to spread the total cost of their bill into three equal payments over time with zero interest, hidden charges or service fees. Atome is registered as NeuronCredit Financing Company Inc.

David Chen, CEO, Atome said, “In IUIGA, we found a like-minded partner who understood the value we can bring in helping them grow their business, both online and across their brick-and-mortar outlets. Working with our partners, we’ve seen time and again how introducing Atome as a payment option increases conversion and cart sizes, while also growing new consumer segments. We’re excited to work with Jaslyn and her team to grow IUIGA into a household name known for premium lifestyle products at affordable prices.”

To celebrate the launch of the partnership, IUIGA will be having a storewide ‘Atome Exclusive Day’ this Saturday, September 26, where all transactions paid via Atome online and offline will enjoy a 20 per cent off (capped at $20) with a minimum spend of $40.

Jaslyn Chan, Co-founder, IUIGA said, “We’re delighted to partner Atome in offering our customers choice, convenience and flexibility in how they want to pay. We believe in making quality, premium products at fair, transparent prices and this partnership helps increase the affordability of our products, particularly for our Gen Z and millennial customers. We also have aggressive plans to grow our brand in Indonesia, where Atome already has an active presence, so we’re really looking forward to this partnership.”

In March, ADVANCE.AI, a big data and artificial intelligence (AI) company announced its expansion to India with offices in Bangalore and Delhi. The Singapore-based company has revealed plans to open a third office in Mumbai as it seeks to accelerate the digital capabilities of Indian banks, financial services, retail, and e-commerce sectors.