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Signifyd raises $205mn Series E funding; ushers new era of e-commerce & identity-centric commerce protection

By Pavithra R

April 16, 2021

  • Africa
  • Signifyd

Signifyd raises $205mn Series E funding; ushers new era of e-commerce & identity-centric commerce protectionSignifyd, a leading provider of digital trade protection has announced securing $ 205mn E-series growth equity financing led by Owl Rock Capital, with participation from financial services provider FIS and management organizations Canada Pension Plan Investment Board (CPP Investments) and Neuberger Berman Investment Advisers.

The new funding values ​​the company at $1.34bn and incorporates significant resources to expand its trade protection platform and identity graphic globally, through digital purchases and payments. The combination of the investment and accompanying experience will help the company accelerate its expansion in Latin America and continue its growth in Europe, Middle East and Africa (EMEA).

“Last year, we noticed that e-commerce sales and influence were boosting to 2025. However, the online shopping experience is stagnant in 2015. With this latest investment, Signifyd has the roadmap, resources and technical talent that enable merchants to bring the customer experience to that future state and continue to drive it for years to come,” said Raj Ramanand, CEO of Signifyd.

Signifyd will continue its legacy of achieving a better customer experience by protecting and optimizing identity-centric commerce. the firm created a marketplace for guaranteed fraud protection against all chargebacks, including those resulting from consumer abuse.the firm designed its powerful business protection platform to provide comprehensive fraud protection, abuse prevention, and payment optimization. The platform provides merchants with an average revenue increase of 5% to 7% and more in many cases

“As the global e-commerce market continues to grow and purchasing and payment needs become more complex, merchants need more sophisticated solutions to optimize transaction acceptance while protecting commerce. We are impressed by Signifyd’s innovative approach to this market need and are excited to partner with them,” said Jim Johnson , Director of Commercial Solutions at FIS.

The FIS investment deepens Signifyd’s connectivity in the financial services and payments ecosystem, adding to the experience of previous investors such as American Express Ventures and Bain Capital. The global presence will encompass continued additions to Signifyd’s product teams, customer success, risk intelligence and data science, and in turn, will expand its development and engineering teams.

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