back Back
Seeking to raise capital? Seeking to invest? Click Here & Express your early interest to be a part of IBS Intelligence’s new fund initiative.

Shriram Life Insurance offers new services on its mobile app ‘ShriMithra’

By Leandra Monteiro

June 30, 2021

Share

Life, technology, India, Rural, Shriram Life Insurance, Shriram,Private Insurer, Shriram Life Insurance Company has increased the suite of services offered on its mobile application “ShriMithra” with the aim to increase the speed and ease of services provided to its customers. The initiative is in line with the company’s focus on strengthening the digital service options provided to its customers.

The last year has seen an increased adoption of the mobile application in the rural segments. According to the company, the total downloads for the application have increased to over 1,30,000 with over 40% logins from the rural customer segment.

Mr. Casparus Kromhout, MD & CEO, Shriram Life Insurance said, “Most of Shriram Life’s customers reside in the rural areas or Tier III/IV towns. These customers normally would need to travel some distance to the nearest branch for financial services causing discomfort which was heightened by the movement restrictions during the current times. However, we have witnessed an increase in the adoption of digital technology for business and services in our segment. Our mobile application ‘ShriMithra’ is envisioned to become a ‘service branch’ in the hands of our customers ensuring that they do not need to move out for basic service requirements.”

The mobile application was launched in September 2019 with 13 services offered on the platform which was the highest number of services offered by an insurer on a mobile application. Today, Shriram Life Insurance continues to lead the industry on that front expanding to 23 services currently offered on the fingertips of its customers and with plans to increase the service suite to 26 shortly. Customers can now pay renewal premium through several digital modes available, request policy status, request changes to policy where applicable, update their contact details amongst various other service options available.

Previous Article

June 30, 2021

Emburse unveils Emburse Analytics to transform data into actionable insights

Read More
Next Article

June 30, 2021

Clear Junction and Axius Global partner to enhance customer offering

Read More










IBSi Daily News Analysis

The Weekly Wrap

August 19, 2022

The Weekly Wrap: all you need to know by Friday COB | August 19th

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

August 18, 2022

Ohpen partners with ezbob to offer a complete suite of lending products to the UK market

Read More

August 18, 2022

Bank of Queensland goes live on Temenos Banking Cloud

Read More

August 18, 2022

5 FinTech deals that took place in Asia in July 2022

Read More

Related Reports

Sales League Table Report 2022

£1,500.00 / year

Know More
IBS Intelligence - Global Digital Banking Vendor & Landscape Report Q2 2022
Global Digital Banking Vendor & Landscape Report Q2 2022

£1,500.00 / year

Know More
IBS Intelligence - Wealth Management & Private Banking Systems Report Q2 2022
Wealth Management & Private Banking Systems Report Q2 2022

£1,500.00 / year

Know More
Global Transaction Banking Vendors and Landscape Report Q2 2022

£1,500.00 / year

Know More
IBS Intelligence - Treasury & Capital Markets Systems Report Q2 2022
Treasury and Capital Markets Systems Report 2022

£1,500.00 / year

Know More

IBSi Sales League Table

The industry acknowledged barometer of global banking technology vendor performance!
Get your copy now!
close-link
Get your copy now! IBSi Sales League Table 2022