SEED rolls out Korea’s ESG livestock brand ‘Thinker Meatly’

By Gloria Mathias

SEED, a Korean Agri-FinTech startup, has launched ‘Thinker Meatly’ to innovate the domestic ESG distribution value chain.

Thinker Meatly is an eco-friendly and carbon-neutral livestock brand that offers only organic, antibiotic-free, and carbon-neutral products.

Starting with the launch of an ESG livestock brand, SEED plans to build a new ESG distribution value chain. The goal is to provide customers with organic, antibiotic-free, and carbon-neutral sustainable food of Korea and the world.

Thinker Meatly’s main products include carbon-neutral grass-fed meat (100% Grass-Fed) from Uruguay, Wagyu beef, and carbon-neutral lamb from Australia, which are currently available in famous Korean online markets and famous Korean family restaurants.

These products underwent advanced livestock farming systems and strict quality control in Uruguay and Australia. They obtained certification for animal welfare, non-antibiotics, non-growth hormone, and animal protein administration in the respective countries.

In addition, it has achieved carbon neutrality by offsetting the amount of carbon generated during the production process and has even received carbon-neutral certification in each country.

SEED is discussing with various farms in Korea and abroad to expand the lineup to premium livestock products such as high-quality organic pork and organic chicken.

Furthermore, SEED plans to start constructing SEED FARM this year to build a sustainable value chain from production to distribution. SEED Farm is a  glass greenhouse that can control complex environments using SEED’s smart farm construction technology, IoT, and directly produces high-value-added agricultural products.

Kim Chan-ho, CEO of SEED said, “I am convinced that the best way for foreign livestock companies to enter the Korean ESG distribution market is through SEED’s ‘Thinker Meatly’. We will quickly leap forward as a global company by establishing an innovative value chain that connects the company and strengthens synergies with various overseas companies.”

SEED Farm is a  glass greenhouse that can control complex environments using SEED’s smart farm construction technology, IoT, and directly produces high-value-added agricultural products. In addition, a complex cultural space where you can enjoy experiences and heal directly at the agricultural production site will be created.