SalarySe expands benefits platform with AI-powered SmartPerks

By Milan Rojan

SalarySe has expanded its employee financial benefits platform with the launch of SmartPerks, a new offering that combines AI-powered Flexi Benefits and Device Benefits aimed at improving financial outcomes for employees while helping employers manage benefits more efficiently.

The India-based company said the launch comes as organisations increasingly focus on flexible compensation structures, employee experience and compliance amid evolving workforce expectations and regulatory requirements.

SalarySe’s Flexi Benefits solution enables employees to increase their effective take-home salary by up to 8-10% through tax-efficient salary structuring. Built on an AI-led Pay via UPI infrastructure, the platform automatically categorises and validates eligible expenses in real time, while integrating with payroll systems to support compliance, reporting and administration.

Alongside this, the company introduced Device Benefits, a payroll-linked programme that allows employees to purchase smartphones, laptops and tablets at up to 40% lower cost. SalarySe said the solution combines employee tax savings with employer GST efficiencies without requiring upfront investment from employers.

Piyush Bagaria, Co-Founder of SalarySe, said, “The launch of SmartPerks including Flexi Benefits and Device Benefits reflects our focus on building practical solutions that improve financial outcomes and everyday experiences for employees, while helping employers deliver more impactful and relevant benefits.”

As part of its growth strategy, SalarySe also announced the appointment of Sunita Cherian as advisor. Cherian spent nearly three decades at Wipro, where she most recently served as Chief Culture Officer and Senior Vice President – Human Resources.

Sunita Cherian, Advisor, SalarySe, said, “I’m excited about partnering with SalarySe as an Advisor and look forward to working closely with the SalarySe leadership in fuelling the company’s growth trajectory.”

SalarySe said it plans to continue investing in AI-driven, payroll-linked financial tools as it expands its enterprise presence across India and works towards its goal of serving more than 100 million salaried employees.