Safaricom M-PESA partners with Awash Insurance for seamless payments

By Gloria Methri

Safaricom M-PESA has partnered with Ethiopia’s Awash Insurance to integrate its services into the M-PESA payment platform. This collaboration will enable Awash Insurance customers to make premium payments and other insurance-related transactions directly via M-PESA.

“By integrating M-PESA’s secure platform into the operations of Awash Insurance, we are simplifying the way businesses and customers interact, making mobile payments more accessible, efficient, and time-saving for everyone. We are confident this partnership will enable Awash Insurance to offer its customers a seamless experience and streamline its operations by leveraging M-PESA’s mobile payment solutions,” said Elsa Muzollini, CEO of Safaricom M-PESA.

“This collaboration represents a significant milestone in our journey to enhance financial inclusion and provide seamless digital payment solutions to our valued customers,” said Jibat A. Faji, CEO of Awash Insurance. “Together, we are not just improving transactions; we are also contributing to the realisation of Digital Ethiopia by fostering innovation and empowering our customers with the tools to secure their futures in a digitally connected world. This partnership aligns with our company’s strategic transformation plan, which emphasises the need for our products and services to be accessible, efficient, and real-time. We have been investing in cutting-edge systems and communication technology that save our customers time and money. This collaboration is a testament to our commitment to transforming our services and ensuring our customers can rely on us.

This partnership further strengthens Safaricom M-PESA’s mission to expand digital financial services across the country. By working closely with local businesses like Awash Insurance, Safaricom M-PESA is empowering Ethiopian firms and consumers to participate more fully in the digital economy, offering flexible, secure, and convenient payment solutions.

Safaricom M-PESA reaffirmed committed to supporting Ethiopia’s digital transformation by leveraging its expertise and collaborating with local partners to deliver tailored digital financial services that meet the evolving needs of Ethiopian businesses and consumers.