TransFi appoints Victor Lucena as CEO for Latin America

By Parth Prabhudesai

Global payments and stablecoin infrastructure company TransFi has appointed Victor Lucena as Chief Executive Officer for Latin America as the company looks to strengthen its presence in the region’s fast-growing cross-border payments market.

Lucena brings more than a decade of experience in the global payments industry, having held senior roles at Worldpay, PayU, Rapyd and Thunes. His background includes building regional operations, expanding payment corridors and developing partnerships with banks, fintechs and payment service providers across Latin America.

The appointment comes as demand rises for faster and lower-cost international payment solutions in the region. According to the company, Latin America’s cross-border payments market generated $34.6 billion in revenue in 2024 and is projected to reach $52.7 billion by 2030.

TransFi is focusing on stablecoin-powered payment infrastructure as businesses seek alternatives to traditional cross-border rails, which are often associated with high fees and slow settlement times. The company said stablecoin-based remittance corridors are helping reduce transfer costs, particularly in major flows such as the US-Mexico corridor.

“Latin America is entering a new phase of financial innovation. The demand for faster, more transparent and more efficient cross-border payment solutions has never been higher,” said Lucena. “I strongly believe TransFi’s product suite is uniquely positioned to solve real market pain points, especially as stablecoin adoption accelerates globally.”

Raj Kamal, co-founder of TransFi, said the appointment reflects the company’s strategy to build long-term local operations and partnerships across emerging markets.