Rush partners with EML Payments to deliver its prepaid Mastercard®card

By Leandra Monteiro

SendGold, a FinTech platform, providing digital access to physical gold, has rebranded itself as Rush Gold. The rebrand is aligned with the launch of the company’s mobile Rush Mastercard® card, issued directly to the customer’s mobile wallet and accessed on Apple Pay, Samsung Pay or Google Pay.

To deliver its prepaid Mastercard, Rush has partnered with EML Payments, an Australian-based payments technology company. This enables Rush customers to pay with real gold in real-time.

”With the launch of the Rush Mastercard® card, we’ve created a current account that can keep pace with the rising costs of goods and services while reducing cyber and counterparty risk. Our Australian customers can now pay directly with gold, converting their gold to any currency at point of sale, which means their buying power is there right when they need it most,” said Jodi Stanton, CEO & Co-Founder of Rush.

”With inflation now higher than interest rates, people everywhere are making sure gold is part of their portfolio. This mobile wallet innovation deepens Rush’s physical gold capability, which includes our open API Gold-as-a-Service for businesses and distribution partners. Gold-as-a-Service enables enterprises like banks, marketplaces, payment gateways, and even loyalty and games companies to include gold transactions as part of their service without the need for additional financial licensing, since fully-owned physical gold bullion is not a financial product,” she added.

”EML is excited about Rush’s disruptive precious metal solution. This payments innovation is a powerful way to pay and reward with gold; a substance people have had a monetary connection with for eons. As Rush Gold’s growth compounds month on month, the next gold rush is here, now,” shared Richard Anderson, Group Chief Sales & Marketing Officer at EML.

The company, which launched in 2016 as SendGold, has also taken the strategic move to rebrand as it expands its global footprint.”The brand SendGold began as a functional explanation, but gold has always triggered a highly emotional connection and our customers have a deeper connection to gold and the power it gives them. Rush really captures that feeling,” noted Jodi Stanton.

According to the company, Rush is now available in 13 countries and has grown 36% per month since last year, with a strong pipeline of Gold-as-a-Service partner deals in progress across ASEAN, The Middle East and Africa. ”Our mission is to provide direct asset ownership versus paper proxies like ETFs, while delivering liquidity and utility not found in those derivative substitutes. We are working to build an interest-paying Gold Account with interest paying gold, instant global transfers and 360-degree liquidity, fully extendable to additional real hard assets. The crisis has made people focus more on what is real and most important in their lives, and we believe we are well-positioned to deliver a real asset tailored for the digital age ahead,” concluded Jodi Stanton.