First Keystone Community Bank taps White Clay to increase profitability

By Pavithra R

White Clay, a fintech company that provides a user-friendly experience to help bankers increase profitability, drive team performance and manage relationships, has announced that First Keystone Community Bank will leverage the new scalable version of its solution to build a holistic data experience across the organization, empowering the bank to optimally price relationships to drive profitability and enhance shareholder value.

“We were initially looking for a pricing model, and found that White Clay offers pricing and profitability together in a way that will enhance our customer’s experiences. White Clay gives us more consistency within our operation by providing one true source for our relationship data, which we can review for coaching purposes. Overall, we can now focus on driving profitability throughout our product offerings and customer relationships,” said Jonathan Littlewood, chief lending officer at First Keystone Community Bank.

Recently, White Clay re-configured its solution to give community banks and credit unions (CUs) robust tools and functionality that larger financial institutions have enjoyed.

“It’s critical for banks to know which of their customers are driving shareholder value. Our new scalable solution is sophisticated and more compact to give smaller financial institutions everything they need to optimize their capital, liquidity and revenue regardless of the economic environment, which is important now and post-pandemic. We are excited to partner with First Keystone Community Bank on their journey to increase profitability,” said Bob Kottler, executive vice president and chief revenue officer, White Clay.

Currently, First Keystone Community Bank uses White Clay for its commercial business and plans to expand to its retail customers later in the year. White Clay will manage the bank’s householding data, funds transfer pricing engine, expense methodology and more.