RupeeRedee’s captive NBFC FincFriends welcomes Artem Andreev as CEO

By Gloria Mathias

FincFriends, the captive non-banking financial company (NBFC) of the digital lending platform RupeeRedee, has announced the onboarding of Artem Andreev as the Chief Executive Officer to support the expansion of the product portfolio, formulate strategies to drive long-term sustainability, and strengthen the vision to build a financially inclusive ecosystem.

Artem’s appointment will streamline the company’s operations and create more personalised solutions for the diverse customer base.

With over two decades of experience in financial services and FinTech, Artem has deep expertise in digital lending, product development, and credit portfolio management. He joined FincFriends in 2021 as Country Head, along with Digital Finance International, and played a pivotal role in democratising access to credit for customers struggling to access credit from financial institutions. His appointment as CEO underscores his commitment to making lending accessible across the country through small ticket-size loans, empowering individuals to build their credit score.

Optimistic about the role, Artem, the new CEO of FincFriends, said, “I am elated to take on the role of CEO at FincFriends at a pivotal juncture. Together with our experienced team, I look forward to aligning with the RBI’s framework by adopting a more measured approach to growth, streamlining operations, and creating more personalised solutions for our diverse customer base.”

In the next 12–18 months, RupeeRedee plans to offer more diverse loan types and use technology to make lending easier and cheaper. The company shifts its focus not just towards business growth but also on closing the gap in financial access and helping people improve their lives and businesses.

Prior to joining FincFriends, Artem has held leadership positions at OTP Bank, Raiffeisen Bank, and VTB. His accomplishments in India include building a strong management team and establishing local partnerships that have resulted in profitable growth. Additionally, he has launched businesses and spearheaded digital transformation across the APAC region.