RBC and DoorDash partner on complimentary DashPass subscription program

By Pavithra R

The Royal Bank of Canada (RBC) has announced partnering with DoorDash, a leading last-mile logistics platform, to form a joint initiative that offers RBC credit cardholders a complimentary DashPass subscription for up to 12 months.

With DashPass, DoorDash’s subscription program, customers receive $0 delivery fees and reduced service fees on eligible orders, plus other perks at participating stores when they order on-demand delivery and pickup from restaurants across Canada.

“We know that many of our clients enjoy on-demand food delivery, so we’re excited to team up with DoorDash to offer this exclusive savings to our credit cardholders. We are always looking for new and creative ways to provide our clients with more value and this is a benefit that so many of them can take advantage of simply by being a credit cardholder,” said Niranjan Vivekanandan, Senior Vice-President, Loyalty & Merchant Solutions, RBC.

Eligible RBC credit cardholders can activate the new benefit to receive either a 3 or 12 month complimentary DashPass subscription depending on which credit card they hold. RBC clients with a credit card eligible for the 12 month benefit can save up to $120 in monthly subscription fees, along with unlocking other perks, including $0 delivery fees on eligible orders of $12 or more when they pay with their eligible RBC credit card. All Avion credit cards and the WestJet RBC World Elite Mastercard are among those eligible for 12 months of complimentary DashPass.

When subscribed to DashPass, customers receive:

• More Savings: Save an average of $4 – $5 per order and earn 5% back in DoorDash credit on eligible pickup orders.
• Exclusive Deals: Access to exclusive DoorDash promotions.

“Over the past year, delivery has been an important part of our customers’ lives, and we’re proud of the role we’ve played in safely and conveniently connecting Canadians with their favourite local businesses. This new collaboration makes ordering through DoorDash even more accessible to millions of Canadians with an RBC credit card and we’re thrilled to officially team up with RBC to make this benefit possible. With our subscription program, customers can experience unlimited orders with zero delivery fees and access the best of their neighborhoods from the comfort of their homes,” said Tom Pickett, Chief Revenue Officer of DoorDash.

RBC and DoorDash will also offer benefits to RBC small business account holders who sign up to partner with DoorDash for the first time, including a 60-day no commission trial period with DoorDash.