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Prismatic raises $22m to simplify integrations for B2B SaaS firms

By Delisha Fernandes

January 22, 2024

  • B2B SaaS
  • embedded iPaaS
  • Fintech news
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Prismatic, Series B Funding, B2B SaaS, Funding news, embedded iPaaS, FinTech news, FinTech USAPrismatic, an embedded integration platform, has secured $22 million in Series B funding to drive innovation and simplify integrations for B2B Software-as-a-Service (SaaS) companies.

The funding round, led by Five Elms Capital, marks the growth equity firm’s second investment in Prismatic within a year.

“Modern B2B SaaS teams juggle a growing expectation to integrate with the other software their customers use. Fulfilling these requirements is costly, time-consuming and frustrating, but Prismatic’s embedded integration platform (embedded iPaaS) provides a seamless, scalable experience that enables teams to focus on innovation,” said Michael Zuercher, CEO and Cofounder of Prismatic. “Amid SaaS industry challenges, Prismatic’s consistent, strong quarterly growth demonstrates the pivotal role integrations play in the future of SaaS.”

The funding will primarily fuel the expansion of Prismatic’s research and development, fostering innovation and enhancements to the embedded iPaaS platform. Last year, Prismatic empowered B2B SaaS companies to provide the ultimate user experience for user-built integrations via its embedded integration designer. Future updates and launches enabled by this investment will drive even more versatility in the ways SaaS teams can build, manage, and embed integrations.

“Prismatic’s stellar growth since its Series A, achieved in less than a year, has solidified the indispensable role of embedded iPaaS in B2B SaaS companies,” said Austin Gideon, Principal at Five Elms Capital. “We are seeing intense demand across our portfolio of B2B software companies for a platform to help augment integration capabilities. Scaling software companies are able to realize strong returns on investment by utilizing Prismatic’s platform, allowing teams to remain focused on delivering new products to customers. Partnering with this team again for the Series B gives us the opportunity to make meaningful advancements and improvements in the future of SaaS.”

“Prismatic has been a game-changer for our team,” said Colton McCormack, Lead Software Engineer – Integrations at Sisu. “The platform’s intuitive low-code builder, marketplace and robust monitoring capabilities allow us to deliver complex integrations faster and more reliably than ever before. Whether quickly wiring up an integration using pre-built components or developing custom logic, Prismatic gives us the flexibility and customer support we need.”

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