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Plum expands trading platform with 3,000 new US stocks

By Gloria Methri

February 10, 2023

  • Automated Investing
  • FinTech
  • Investment Management
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Plum, UK, FinTech, Personal Finance app, Money ManagementSmart money app Plum has expanded its commission-free trading platform to 3,000 US stocks. This means it now provides one of the broadest ranges of equities among commission-free investment platforms. Plum’s customers in both the UK and EU can buy fractional shares in the new stocks which include the likes of Sony, Airbnb, and Duolingo, from just £1.

Elise Nunn, Plum’s Product Manager for Trading and Automation said, “The addition of new stocks comes at an important time, as people are looking to improve their money management in the coming year. Having a broad range of investment options available has always been crucial to the Plum offering, so we are delighted to be now offering this enhanced and very competitive array of companies to invest in.”

Plum launched stock trading on its app last year, following the success of its automated passive investing function for funds. Later in the year, Plum is also looking at adding new functionality to its investment products and offering ETFs for customers in the EU.

“The goal is to make building a balanced and diversified portfolio accessible for everyone, backed by helpful educational tools,” said Nunn. “By offering such a broad range of stocks alongside funds, we are making it easier for people to invest in the companies that matter to them, and make their money go further by taking a balanced approach over the long term.”

Since the launch of stock investing, Plum customers have remained supportive of big tech, with six of the top 10 most popular stocks being tech giants. Etsy, Disney, and BP are more prominent for older investors (35 years upwards), while younger investors aged under 25 like McDonald’s and Ford. Large tech companies such as Meta and Google were less popular outside London, while Ford and Disney were more popular in the capital.

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