Pine Labs appoints Tanya Naik as the new Head of Omnichannel

By Megha Bhattacharya

India’s Pine Labs has announced the appointment of Tanya Naik as the new Head of Omnichannel, according to media reports. Recently, Pine Labs announced the raise of a fresh round of funding from Lone Pine Capital. With this investment, the company is now valued at over $2 billion.

Nitish Asthana, President and COO, Pine Labs, said, “Tanya’s wealth of experience in banking, partnerships and pure-play FinTech will play a critical role in the launch and expansion of our omnichannel business, as this is the way consumers and businesses will buy and sell in the future. At Pine Labs, our leadership in offline merchant space provides us a unique platform to expand our suite of services, particularly when Covid19 has provided a major fillip to consumers’ preferences to shop, discover and buy online and offline in equal measure.”

Naik recently served as the Director – Payments, India, and Cross Border Markets. Prior to that, she was with Citibank India as Vice President, India Solution Sales, Treasury and Trade Solutions, where she worked in transaction banking and handled corporate and institutional banking as well. She is expected to bring more than a decade’s experience in the banking and payment space.

Tanya Naik, Head of Omnichannel, Pine Labs, said, “After spearheading the offline payments landscape for decades, Pine Labs is now poised for bigger wins in the world of omnichannel payments, services and Pay Later EMI. I am delighted to be a part of this journey and look forward to contributing to the company’s success.”

Pine Labs currently serves more than 150,000 merchants in 3,700 cities across Asia and the Middle East. In July 2020, the company made a strategic investment in Fave. Together, the companies now provide cashless payment solutions to over 50,000 merchants across Malaysia, Singapore and other Southeast Asian countries.