Personetics announces $85m in growth funding from Thoma Bravo

By Joy Dumasia

Personetics, the leading global provider of financial-data-driven personalization and customer engagement solutions for banks and financial services providers, announced it had raised $85 million in growth funding from Thoma Bravo, a leading software investment firm. Personetics secured a total budget of over $160 million in 2021. Personetics is backed by Viola Ventures, Lightspeed Ventures, Sequoia Capital, Nyca Partners and Warburg Pincus. 

Operating in a global market worth approximately $15 billion, Personetics’ AI-based engagement platform is becoming a market standard in financial-data-driven personalization, customer engagement and money management for international financial institutions across all channels. Personetics partners with financial institutions to re-invent financial services by integrating automated intelligence into every customer interaction, creating significant business impact in months rather than years. 

Personetics’ AI-powered technology is focused on proactive engagement: analyzing financial data in real-time, understanding individuals’ financial behaviours, anticipating their needs and acting on their behalf. Personetics provides day-to-day enriched data, insights, financial advice, and automated wellness programs tailored to retail banking, small business, wealth management and cardholders. Financial Institutions using Personetics’ AI software see an increase of up to 35% in digital customer engagement, a 20% increase in account and balance growth, and a 17% increase in the adoption of personalized product recommendations and advice. 

Flagship clients include many of the worlds leading banks, such as US Bank (US), Huntington Bank (USA), RBC (Canada), BMO (Canada), Intesa Sanpaolo (Italy), Santander (Spain), KBC (Belgium), Metro Bank (UK), UOB (Singapore), Hyundai Card (Korea) and MUFG (Japan). 

Financial institutions use Personetics’ agile tools and its low-code Engagement Builder, a Creation & Management Console, to quickly modify hundreds of pre-programmed insights and build customized user journeys to accelerate their innovation. This empowers financial institutions to share real-time personalized insights and advice and automated, self-adjustable financial wellness programs across its customer base, which comprises individual banking customers, small businesses, and wealth management customers. 

David Sosna, CEO and Co-Founder of Personetics, said: “Data-driven personalization and customer engagement is the battleground for financial institutions all over the world. Banks are increasingly moving from a passive to a proactive relationship with customers and are looking for new ways to help them improve their financial well-being. Personetics provides financial institutions with the most comprehensive engagement platform on the market, enabling agility and differentiation with an agile delivery for quick business impact. We are excited to partner with Thoma Bravo, one of the world’s most experienced financial technology investors, to further drive this rapid growth and innovation. Together, we will deliver our vision of ‘self-driving finance’; reaching new partners and clients, while also supporting our existing customers with innovative business solutions that drive business impact.”

Robert Sayle, a Partner at Thoma Bravo, said: “As the range and complexity of financial products continues to grow, Personetics simplifies and personalizes banking for consumers with its industry-leading AI technology. We are thrilled to partner with Personetics and leverage our operational expertise in software and financial technology to help accelerate the company’s momentum, the introduction of new products and technology, and the platform’s reach to financial institutions and their customers across the globe.”