Perfios relaunches new brand identity in the US, MENA, & SEA

By Gloria Mathias

Perfios, India’s B2B SaaS TechFin company, has unveiled its new brand identity. The company’s global expansion plans in the US, Middle East, Southeast Asia, and African markets fueled the decision to embark on this brand journey.

The revamp comes as the company celebrates its 15 years of growth and innovation in the financial technology sector. The company also seeks to double the contribution of its international business within the next 12 months.

“We are excited to introduce our new brand reinvigoration to help our clients ‘Lead and Leap.’ We recommit to being responsible creators and technologists who boldly pioneer and shape category-transforming tech products. In line with our commitment to lead with brilliance, we are now solving the entire end-to-end customer journey for all financial institutions,” said Sabyasachi Goswami, CEO of Perfios. On the personal mission statement for Perfios, Sabyasachi adds, “We are committed to work with banks and financial institutions to help them in their digital transformation journey, thereby powering financial inclusion and access to financial services to billions across the globe.”

Underpinned by the new positioning ‘Lead/Leap’, the new logo design conveys Perfios’ transition into a global tech platform, now catering to end-to-end customer lifecycle including onboarding, decisioning and underwriting for all financial institutions and leaping with new futuristic tech bets.

The logo’s flame arrow embodies the company’s commitment to progress, innovation, and focused energy, igniting clients’ aspirations and their mission to power financial inclusion to billions worldwide through their clients. The renewed identity reflects Perfios’ dedication to institution building and its unwavering focus on spreading expertise, knowledge, and impact.

As a B2B SaaS company serving the BFSI sector, Perfios’ advanced decisioning solutions enable real-time decisions for both small and large financial transactions. The company focuses on powering financial institutions to build strong portfolios with low NPAs, thereby contributing to a healthy economy.