Novatti’s Emersion cleared for launch on Salesforce AppExchange

By Edil Corneille

Novatti, a digital banking services and payments company, apprised that its subsidiary, Emersion, has been cleared by customer relationship management giant, Salesforce, for launch on its global business applications marketplace, Salesforce AppExchange.

Emersion’s platform automates end-to-end business processes, including billing, collections, subscription management and embedded payments. This improves customer cashflow, lowers costs, and frees up businesses to focus on customers. The quality of its products and services has seen it develop a customer base including utility, telecommunications and managed service provider companies, across Australia, New Zealand and Singapore.

Managing Director of Novatti, Peter Cook enunciated, “Emersion has continued to perform strongly since joining Novatti. This endorsement by Salesforce validates the quality of Emersion’s products and services and their ability to scale and compete globally. FY21 is expected to be a strong year for Emersion with further plans for international expansion.”

The launch on the Salesforce AppExchange puts Emersion on the global stage, thereby providing it with a platform to scale and to be easily accessed by Salesforce’s worldwide user base.

CEO and Founder of Emersion Paul Dundas elucidated, “Being cleared to launch on Salesforce AppExchange provides a great opportunity for Emersion to step onto the global stage. In particular, we believe that our app will give small and medium sized businesses from around the world access to the same levels of automation and technology previously reserved for the top end of town.”

Novatti acquired Emersion in April this year. Novatti’s $10.2 million capital raising earlier this year is said to have played an important role in this latest achievement with Salesforce, with some of the funds raised used to employ additional staff to deliver this growth opportunity and to pursue further international expansion.