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Nomidio’s study indicates shift to digital identity amidst lockdown in the UK

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June 19, 2020

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Research by Nomidio, in its State of Identity Analysis 2020 report stated that 84% of UK consumers have increased their use of digital services as a result of social distancing measures. The research, conducted by Opinium, revealed that the lockdown measures have led to a rise in the use of digital services for verifying customer identity to access different services. This has led to around 3.5 million UK adults proving their identity digitally for the first time.

Philip Black, Commercial Director at Nomidio, commented, “These results are in effect a double-edged sword. We are likely to see significant shifts in consumer behaviour as a result of the pandemic, and the shift towards digital identity will be to the long-term advantage of business. At the same time, companies with poor identity practices will be exposed, and increasingly suffer both financial and reputational damage.”

The study stated that 54% of the first-time are likely to continue authenticating and verifying their identity digitally in the future. The study also emphasised the need for companies to enhance handling and to store large volumes of customers’ Personally Identifiable Information (PII). 70% of the respondents claimed that they have no control over the way data is stored. In comparison, 77% of the ones surveyed feel vulnerable about having multiple digital service providers holding their Personally Identifiable Information such as Date of Birth, Address and Mother’s maiden name.

Black continued, “Our own view of digital identity is significantly different to the norm. We believe in the need for an ‘Accountable Guardian’, one that stores sensitive personal data on behalf of the individual; one that is biometrically-enabled and delivered remotely from the cloud. Importantly, the guardian is held to account by a cryptographic consent mechanism so individuals can decide what data is shared and with which organisations. This flips today’s situation, where personal data propagates hundreds of databases, on its head and reduces risk for companies in the process.”

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