Nexi & Woo to expand payment choices for e-commerce merchants

By Gloria Methri

European PayTech Nexi has partnered with Woo, the open e-commerce platform. The partnership will enable Woo merchants to offer customers a wider range of payment options, which can be customized to local preferences across Europe.

The new partnership will see Nexi integrate its payment technologies with WooCommerce’s platform, which serves European mid-market merchants by leveraging a larger network of partner agencies from both companies.

The partnership includes the integration of Nexi checkout plug-ins, which are dedicated e-commerce payment acceptance solutions built for each market and/or region, into the WooCommerce Marketplace.

“The European e-commerce market is highly fragmented, due in part to the wide variation of local payment method preferences,” said Omar Haque, Head of Group e-commerce at Nexi. “Our local checkout solutions are tailored to the specific needs of each market, unlocking value for Woo merchants by reducing cart abandonment and giving them the power to expand their operations overseas.”

“Partnering with Woo – the market leader in e-commerce software – helps us to serve more mid-market merchants in Europe, supporting scalable growth across the region. We are proud that integrating our gateways will strengthen the Woo payment proposition, further enhancing a strong e-commerce agency partner ecosystem.”

Web Griebel, Head of Payment Partnerships & Business Development at Woo added, “Nexi’s arrival in the WooCommerce Marketplace will be a big step forward in our mission to bring the widest range of local payment options to our merchants, who value freedom of choice and integration with the latest innovations in financial services. The solutions from Nexi provide flexible access to payment acceptance platforms, delivering local expertise at scale across the European market.”