Mswipe launches website for merchants; PayByLink to enhance digital experience

By Edil Corneille

Mumbai-based Mswipe, an independent mobile POS merchant acquirer and network provider, has launched a free-to-use business website to enable small businesses and proprietors to go live online with their own website within minutes.

Mswipe is a financial services platform for SMEs. To enable SMEs to provide seamless digital experience to customers, the company has launched PayByLink, which can be shared on SMS, WhatsApp or on any social media platform as preferred by the customers to access the digital bill and complete purchase.

Manish Patel, Founder and CEO, Mswipe said, “While the lockdown has impacted the earnings of SMEs, it has also created the opportunity for them to become a part of the digital economy with customers embracing online commerce. Mswipe believes in providing an end-to-end solution to make it easier for SMEs to go digital. With the Microsite and PayByLink, merchants can engage their customers online for product/service discovery, selection and also complete the loop with digital payments. The two offerings, coupled with digital bill and convenience to choose payment method, will definitely help SMEs provide for their customers’ needs just as other ecommerce players.”

To support SMEs in increasing visibility for their online store, Mswipe will also support in Search Engine Optimisation (SEO) of their microsites.

Close to a fourth of total transactions facilitated by Mswipe are now done through contactless options including NFC, QR and its newly launched PayByLink. The company has provided PayByLink as a separate offering to SMEs at INR 499 plus GST (Goods and Services Tax). Merchants can activate the PayByLink in a few simple steps on Mswipe merchant app.

The platform has a complete range of digital payment solutions for SMEs in India including UPI QR, NFC based Tap and Pay, POS and Payment Link. Said to be the largest POS acquirer in India with 675,000 POS and 1.1 million QR merchants, Mswipe has mentioned that it is also the fastest-growing issuer with its prepaid Moneyback Card.

Earlier in August, Mswipe announced Bank Box Go – a combination of mPOS, UPI QR and Moneyback Card – a zero rental and zero MDR offering. The company has also recently partnered with MyPinPad, a UK-based secure personal authentication solutions provider and Visa to further to propel contactless payments in India.